Everton and Liverpool

Everton and Liverpool are two football teams based in Liverpool.

As you can imagine, the rivalry is fierce.

Blue vs. red.

One side of the city vs. the other side.

But there is one place where one of the clubs has used creativity to become the clear victor.

Everton decided to open a new club store in one of the city’s premiere shopping centres.

The club had to choose a name for the store.

They already had The Everton Store at their stadium.

So they decided to change the name of their original stadium store to Everton One.

Making the new store Everton Two.

Nothing particularly clever in that.

Until you consider what the shopping centre is called.

Liverpool One.

So the address on every piece of advertising is:

Everton Two, Liverpool One.


NB: For this an similar stories I recommend you have a read of www.predatorythinking.com.

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