The other day I wrote a post about the demise of Jessops.
After writing it I was speaking to a friend about the subject and I raised my point that the internet probably isn’t as much to blame as everyone seems to make out.
With this, my friend told me a story that is so astounding that I thought I would share it with you.
It goes something like this.
Just before Christmas my friend went into a branch of Jessops in search of a specific model of camera.
He knew the price that a rival store (Currys) was selling the product for.
Walking up to the desk, he asked the assistant if Jessops do ‘price-match’ – ie. will they match (or hopefully beat) the price offered by a rival store.
The response to this query was yes but the assistant’s skills stopped there, because they didn’t know the process involved to ‘match’ a price.
Explaining his question, my friend posed the riddle to the store manager who was now standing in front of him.
The answer, again, was that Jessops could indeed price-match against a rival store.
With that, my friend explained that Currys was selling the camera for a lower price – this finished in him asking, “can you match that price?”.
This is where the story gets good.
The manager said that they could match the quoted price however in order to do so they will need proof.
Except that this proof had to come in the form of a receipt from the rival shop.
That’s right, the Jessops manager told my friend that in order to match (not beat) the price at Currys my friend would have to go to Currys, buy the camera, return to Jessops with the ‘proof’ and then they could match the price.
The manager even explained that following the events above my friend could then return the spare camera to Currys, thus completing the price-match process.
What loony planet is the Jessops store manager in question living on to think that someone would buy a product from a cheaper shop in order to pay the same price at Jessops and then return the original purchase?
If this isn’t proof that Jessops dropped the customer service ball prior to their demise then I don’t know what is.
As a parting shot, upon leaving the shop my friend told the Jessops manager, “this place wont last January”.
On another note, it is worth mentioning that HMV has also gone into administration this week. More sad news for the many staff.
In contrast to Jessops, I think it is fair to say that the fall of HMV is perhaps more attributable to the internet.
The core product that HMV sold (music) changed from being consumed via physical media to being purchased as a downloadable product.
HMV has an excuse, I can’t find myself accepting that Jessops does.